Deduplication

No matter how professional looking your mailing, sending multiple letters to the same person shows a lack of care and presents the wrong image, harming the reputation of your organisation in the process, not to mention the additional costs.

Data Cleansing Services provide a bespoke service from simple de-duplication by contact at an address, to more involved and complex jobs where different priorities have to be assigned to different groups of records.

Merging different data formats and transposing data from 'lost' records to the 'kept' record can be performed, ensuring no valuable contact data is lost. Data can even be provided back for checking to show which record matched with which, including a breakdown by source. Suppression or 'STOP' files can also be screened against, to remove, say, respondents from a previous campaign or old customers who do not qualify for a new promotion you are running.

Some key advantages are;

• Postage saving.
• Literature costs reduced and expensive mailing pieces saved from the bin.
• Eliminate complaints from irritated potential customers.
• An accurate database, making reporting more reliable and useful.

Upload your file(s) now for your FREE audit to check the current health of your database and
start saving money today.

Alternatively, call us now on 0208 481 9466 and one of our operators will be pleased to help.