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Deduplication
Whatever the size of a database, duplicate entries creep in. This causes inaccuracy in communications with clients and prospects as information may not all be appended to the right record, it wastes money as duplicate items of post are mailed and unnecessary telephone calls are made and it also irritates the recipients. For this reason, a regular process of Deduplication should be employed.
It is not good enough to simply use exact matching techniques as the reason many duplicates have arisen in the first place is because data has been entered slightly differently into another record.
By using a combination of phonetic matching and logic analysis built up over fifteen years experience in handling both consumer and business data, our Deduplication processes break down each record into its constituent parts, ignoring punctuation and variations of words such as Limited, LTD etc. and compare records with very similar content, we can then match records that are true duplicates and either remove them or produce a report or file showing the matching records.
SEND US THE FILES YOU NEED CLEANSING FOR A FREE QUOTE
Upload your datafile now and we will analyse it for free and without any obligation. We will give you a report on what amendments and enhancements we can make to your data and how much it will cost (this varies depending on the quantity of records being processed) – If you don’t wish to proceed at that point, you don’t have to and it hasn’t cost you anything!
To send us your file for your free quote click here
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