Goneaway Suppression

Mailing to individuals who have moved house is irritating for those who receive the communications and is of course highly wasteful. We are able to remove or suppress people known to have Goneaway from the listed address by comparing your database with a number of national databases and this is referred to as Goneaway Suppression.

Such services are charged on a “per hit” basis – so you pay for each goneaway address that is flagged, however, if your record appears on more than one of the files that we use, we only charge you once.

GAS
The GAS file (or Goneaway Suppression File) contains data from the electoral role and negative or change of address information from a number of active major syndicated customer databases. There are 10.2 million addresses on this file and it is updated quarterly.

USS
The USS (Universal Suppression Service) contains the previous address for both opt-in and opt-out movers collected by the Royal Mail on their redirection database going back 4 years. It also contains mail returns from a syndicated pool of around 20 active major customer databases which are managed by the Royal Mail. There are 6.3 million addresses on the file and it is updated monthly.

Absolute Movers from Experian
Where people have requested changes to address details for credit cards etc. when moving house, the old addresses are then flagged as Goneaway.