Whether contacting an individual, family, or a specific contact within an organisation, it is essential that you screen your data for people who have moved house or left one organisation for another. These people are known as ‘Goneaways’.
DES checks against several industry standard files, ensuring you are not wasting your time and money, mailing people no longer at that address or business.
Below is a list of Industry Standard sources DES is able to check against to save you money.
Experian Absolute contacts
Can be used to identify home movers, (move-ins) and to confirm if an individual has left an address. (move-outs)
GAS
A compiled list of gone away individual household members at home addresses that have moved since mid 1991. It was originally compiled by matching addresses on the 1992/1993 Electoral Rolls and where the common address had a different household member, the old name is deemed to be a gone away.
Each year the next generation Electoral Roll is matched to the last and more implied movers are added to the file. The file is also updated from collections of positive information about new householders from alliances with companies in the property, financial, and mortgage business sectors.
These are matched to the current ER and old householder names at matched addresses are added to the suppression file.
The Gas file has an accuracy rate of 98.2% containing in excess of 27 million records and covers 90% of all home movers within the last 12 months.
NCOA
The National Change of Address file provides a recent address for consumers who have moved house and subscribed to Royal Mail’s redirection service. This enables us to also determine if an individual has ‘Gone-Away’.
USS (Universal Suppression Service)
Supplied by the Royal Mail and contains data sourced from postal returns (goneaways and deceased), confirmed goneaways, historic suppression files and also redirection data.
Upload your files for your FREE Data Audit
Upload your datafile now and we will analyse it for free and without any obligation. We will give you a report on what amendments and enhancements we can make to your data and how much it will cost (this varies depending on the quantity of records being processed) – If you don’t wish to proceed at that point, you don’t have to and it hasn’t cost you anything!
