Every business, unconsciously and unintentionally, incurs some unnecessary expenses that bite into its profits. If you can identify the sources of these expenses, you can reduce wastage of recourses significantly and hence, increase your productivity as well as profits. DES Computer Services can help you reduce certain unnecessary expenditure of resources with its de-duplication services.
De-duplication refers to repetitive data that is present in your database. Usually, when customer records are updated, the old entries are not deleted from your files. This leads to duplication of data, which means that information about the same customer is stored multiple times.
Sometimes, two or more people from the same home could be your customers. In such cases, sending one mail addressed to the family does the job, rather than sending multiple mails to the same address. With de-duplication services, we identify such repetitive data and remove them from your database.
In short, the quality of service that you offer improves. Your brand image improves. You can establish yourself as an efficient and responsible company, which in turn translates into higher customer acquisition, better customer retention and robust customer loyalty.
At DES Computer Services, we scan your database thoroughly and use advanced data matching techniques to identify addresses and other customer details that are duplicated, redundant or no longer applicable. In doing so, we ensure that a prospect is not targeted repeatedly during a campaign and that your mail does not reach the wrong address.
We flag and archive duplicate data into a separate file. Depending on your requirement, you can either delete the file or use the information for some other purpose. We guarantee up to 90 percent accuracy of service.
We offer de-duplication both as an independent service as well as a part of our comprehensive data cleansing service that includes Address Enhancement, Deceased Suppression, Goneaway Suppression and others.
Contact us today for effective de-duplication services, and reduce your unnecessary marketing and CRM expenses.
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Alternatively, call us now on 01255 761 188 and one of our operators will be pleased to help.