Mailing is a part of every promotion and publicity campaign. As a business owner, you spend a lot of time collecting addresses and location details of your customers so that you can send regular mailouts and keep in touch with them. However, your customers do not stay in the same place forever. They naturally move away to different places because of professional or personal demands. Goneaway suppression offered by DES Data Cleansing Services can help your business save resources, time, effort and money.
The importance of goneaway suppression cannot be underestimated. Recent surveys in the United Kingdom have shown that every year, 12.2% of people move home and around 30% of businesses move to a different location. It is important that you understand the implications of these statistics on your business.
Sending mailouts to an address where your target customer no longer resides can damage your brand image, in addition to wasting your resources. It reflects the unprofessionalism of your business. The new residents at the address can be annoyed when they receive correspondence meant for someone else. So, you might lose a prospective customer. Your brand image suffers. Your mail marketing campaign also suffers.
With our goneaway suppression services, you can avoid all such problems.
Essentially, we remove outdated addresses from your mailing list. In order to ensure the accuracy of our goneaway suppression, we crosscheck details with different sources. Our main sources are:
We also verify addresses against XPression files.
Our goneaway suppression services include:
With so many people moving homes and offices every day, accuracy of tracking goneaways can be a challenge. However, we have perfected our goneaway suppression service and provide a high level of accuracy.
Ensure that your brand retains its image as a professional and responsible company.
Contact us today for a professional and accurate goneaway suppression service.
Upload your file(s) now for your FREE audit to check the current health of your database and
start saving money today.
Alternatively, call us now on 0208 481 9466 and one of our operators will be pleased to help.